
There’s some funny business going on on Google, and Zuckerberg’s $14 billion bet on the metaverse is beginning to look a little childish…
All this and more is discussed in the latest edition of the “Smashing Security” podcast by cybersecurity veterans Graham Cluley and Carole Theriault.
Warning: This podcast may contain nuts, adult themes, and rude language.
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This transcript was generated automatically, probably contains mistakes, and has not been manually verified.
Hello, and welcome to Smashing Security episode 327. My name's Graham Cluley.
Now coming up in today's show, Graham, what do you got?
Have you had anything going wrong with your house or any service that you need?
So maybe you'd go on to Google and perhaps your garage door is broken or you need a plumber or you're after a chiropractor and you think, oh crumbs, I don't know one.
Haven't used one before. Where am I going to find one? You go on to Google and you might check out reviews and things.
So one of the things that you have inside Google Search and Google Maps as well, actually, are business results.
So you type in the name of something and it will tell you the plumbers in the area. And it may well give them reviews as well. So people can leave reviews for local businesses.
But you want to be careful, of course. You need to be sure that those business results are verified and the real thing.
If you need an aromatherapist, you don't want a tree surgeon coming round.
And, you know, you'd go, well, maybe, maybe, who knows?
But anyway, so I, for instance, have a relative who has his own little gardening business, and I said to him, well, look, I know how you could help get yourself a bit more traffic coming to your website.
Why don't you verify your business on Google, and then they will list you as a gardening service company in this particular part of the world.
And he said to me, well, how do you do that? I said, oh, it's easy. There's a variety of ways in which you can do it.
One is that you can go to Google's website and get them— you just fill in a form with details about your business, and they will then send you a postcard.
You can actually get a postcard from Google which has a verification code on it, so they're verifying you really are at that address.
And then you enter the code and it will add you to Google Maps and Google Search with information about your company, and people can leave reviews for your company.
And so for those sort of situations where a postcard wouldn't be appropriate, you can actually get Google to phone you up and FaceTime you.
They can have a video call with you where they will actually look around your business.
And so you will show them your workshop and they say, oh, okay, clearly you are a business, or you've got this stock which you're selling from this particular place.
Very, very handy. So imagine, Carole, there you are in the future, you're living in I don't know, Hollywood. You're living in Los Angeles. Woo!
You press a button and it happens. And you need a garage door repair service.
Verified listing for what you needed, verified by Google, contains photographs, has a link to the website, information about the business's hours and service area, got reviews.
You know, they're all 5-star reviews for this company.
Again, further reassurance that this is a local, legitimate company who you're dealing with.
And when you place that call, the thing is you're not actually connected to the business that you quite reasonably believe you were calling, because it turns out that company doesn't actually exist.
Instead, your call has been transferred to a different company that is part of this scam, perhaps unwittingly part of this scam, and doesn't even realize it.
They've got fake reviews as well. So Google is now taking legal action against a chap called Ethan Hu.
And they claim that Ethan has created over 350 fake business profile listings on Google since the middle of 2021. Why? Exactly. That's what I was interested about.
Why has he done this? Yeah.
Okay, so according to Google, this chap Ethan Hu and some of his collaborators have been tricking Google all of this time for the last two years with these fake reviews, setting up these non-existent companies.
For instance, the garage door repair company which I spoke about. For instance, a non-existent chiropractor, plumbing companies, all kinds of companies.
And he's managed to verify these companies because when Google video call him he has an elaborate set of props, and they claim that he's using these props, which might be, for instance, a workbench with tools on it.
It may be a whole massage chair. It may be aromatherapy, essential oils, all kinds of things which then make them think, oh, he's a legitimate business. We're going to profile him.
And he was using both a selection of photographs and props and videos again and again, masquerading as different businesses all across the country.
And sometimes he claimed to be the garage door repair company. Then two days later, he'd create another company and get it verified and say that he was a tree surgeon.
Then he was a budget plumber's, but he was using the same thing over and over again. And again, I'm still thinking, what's going on there?
Why is he sometimes claiming to be a Reiki therapist, other times into massage and things? So hundreds and hundreds of different profiles being set up. So, so what's going on here?
In fact, what he appears— what is claimed according to Google that he's had is he's had over 14,000 reviews for these companies, all 5-star, published on Google, all of them posted by just two different people in Bangladesh and Vietnam.
So unlikely to be using his Handy Rapid Plumber Service or the Santa Barbara Maid Service and Home Cleaners and Gold Garage Door Repair and all these other companies.
So he's got all these profiles and they've got great reviews and they're littered and scattered across America and people are finding them when they're looking for companies.
And once again, Carole, you're going to ask me, why is he doing this?
So he is advertising these profiles, allegedly, on Facebook and the like, saying, I'm looking for a plumber in Los Angeles who would like more internet traffic and more good reviews.
He's finding a plumber who doesn't have very good SEO, who doesn't have good reviews, who services that particular part of the world, and then selling them the business profile.
So it gives them the access to the profile, whereupon they can change the name of the company and its contact details, and so that they get the call.
In other occasions, what he will do is he will actually redirect. He says, I'm already getting 30 calls a month and 4 form submissions.
I will forward all of these to your company instead at a monthly subscription rate.
He's not sort of sticking the wires in and reconnecting your calls and hold on a minute, because clearly this is something which is going on at an absolutely huge extent.
So there have been hundreds of these profiles created. Thousands and thousands of reviews being left as well. And he's making all this money.
And sometimes the profiles will completely transform. So it may be that he set up a plumbing profile, but then later gets sold to a chiropractor.
And so it will then change its name and its business nature to that of a chiropractor. And there it's got its 14,000 reviews.
The reviews may say things like, you know, managed to fix my washing machine rather than the creepy minder.
And so I think they're threatening to say, look, you'll no longer be able to create any business profiles. Oh, yeah, really?
And it reckons the average person actually loses— consumers lose on average $125 a year due to incorrect reviews.
And it is true that we trust online reviews, a great deal when they're posted by strangers and we don't know how many of them are bogus.
By the way, if anyone wants to leave a review for Smashing Security on Apple Podcasts, 5-star only, please.
But it turns out private jets are for just, you know, cheap people, because with $1 billion, you could have your pick of Boeing commercial planes worth anywhere between $89 million and $450 million, so might as well buy a few, right?
Well, other than to carry documents around or something. I mean, I don't know.
Because the fact that they changed their name from Facebook to Meta, because didn't they invest a ridiculous amount of money into their virtual reality headsets nonsense?
Way back in December 2021, the New York Times reported, and we remember this, all the world's largest tech companies were hurtling headlong into creating the metaverse, a virtual reality world where people can have avatars and do everything from play video games to attend gym classes or do meetings, all the stuff.
And he has a whopping $14 billion to expand Reality Labs, the company's arm that is devoted to building hardware and developing the metaverse.
But the high cost of trying to turn the metaverse into a mainstream business seems to have spooked Wall Street, causing Meta's stock to plunge last year. We remember this.
You've invested billions and billions and billions and billions, huge golden shackles that you've put around yourself, if you ask me, and your shareholders are spooked.
So what do you do? Because you got to grow the business, make some money, get the investors to come back into the fold.
I know it's seedy. I know it may not fit into Facebook family, as if Facebook has any values.
But if you actually want to make money out of virtual reality and the metaverse, surely the thing is to go hard when it comes to VR porn or something.
So that means by my calculation and looking around at Statista, about a quarter of the world is under 15.
So you do a few little maths and you realize there's a few hundred million 10 to 13-year-olds and that might be perfect for this VR world.
And they would certainly help fill the empty Meta coffers, wouldn't they?
And the idea would be that they're more likely to continue using the technology as they grow up, as many people now still use Facebook, right?
So according to the Search Institute, it is from the ages of 10 and 14 when young people begin to discover who they are and their place in the world.
So quote, with a growing ability to see consequences of different actions, tweens and young teens are more able to think like adults, but they do not have the experience and judgment needed to act like adults.
And I'm thinking perhaps that too is very attractive to Meta. You know, kids might not yet have the skills to say, this is good for me, or this is not good for me.
And Christ, I know many adults that don't even know how to do that.
See, surely, I've always thought of a blog as a personal piece from someone representing a company or themselves. But blogs without attribution to a person seem a bit odd to me.
No, in my experience, because I think we've both worked for companies where we've sometimes had to post things, which the company didn't really want to have to post, but knew it had to post.
And so there was always an option of let's not have any author on this because no one wanted to put their actual name.
The word parent shows up 33 times in a single, maybe 5-paragraph blog post. Things like parents decide, parents manage, parents monitor, parent control.
Do something else. No, I don't. Oh, it's just, and it's so isolating as well. We need to connect more with our children and just be around them and talk face to face.
The thought of people wearing these. I mean, Apple have just brought out their, well, they've announced, haven't they, their new Apple Vision, is it called? The Vision Pro?
And one of the things it does is it obviously, the others, it straps a television to the front of your forehead.
And it then displays your eyes on the outside screen so that people are less unnerved that you're wearing this thing.
I think we have to stop this podcast. I can't keep up anymore.
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And welcome back, and you join us at our favorite part of the show, the part of the show that we like to call Pick of the Week.
It doesn't have to be security-related necessarily.
I have watched a documentary on Netflix, a sports-related documentary, can you believe?
It tells the story of a guy called Manti Te'o from Hawaii.
And he was a very talented young American footballer who won a place on the Notre Dame Fighting Irish football team back in 2009.
He did really well.
And he then hit the headlines in September 2012 upon revealing that both his grandmother and girlfriend— But when I say grandmother and girlfriend, I don't mean his girlfriend was his grandmother.
Just sorry, you just caught—
His girlfriend was a student at Stanford University called Lennay Kekua, and his girlfriend, he said, had had a car crash which had left her in a coma and she'd subsequently died from leukemia on the same day as her grandmother.
But despite that, he went ahead with a really important football match.
And he went on to be nominated as a candidate for a prestigious trophy from the world of American football, about Outstanding Player of the Year in college football, and loads of TV interviews, media interest, and the rest of it.
Just a few months later though, Deadspin, which is a sports blog, published a story saying that Lennay Kekua, the footballer's supposed girlfriend, was in fact a hoax and his dead girlfriend had never existed.
There are some big twists in the story which are quite fascinating because I saw the premise of this like, okay, the girlfriend didn't— people lie about their girlfriends.
And then as a sportsman, I thought, oh, it's going to be like Lance Armstrong who's the quintessential lying sportsman who won the Tour de France and pumped himself full of drugs and all the rest of it.
And I thought, oh, this guy's going to be such a liar and all the rest of it. The story is rather more interesting than simply he was lying for attention.
Now, if you're American, you may already know this story because I guess he was a bit of a star in America and it looks like there was quite a lot of media coverage.
I'd never heard of this guy, so the story was a big surprise to me. But anyway, I'd recommend it. It's on Netflix. It's called Untold: The Girlfriend Who Didn't Exist.
And that is my pick of the week.
So that was really interesting for me.
Those little sweets with cute messages on it, like, "Date me," "Super cool," "I love you," "Be mine." Remember?
And they're pretty on point. They touch upon things like dating, family life, parenthood, and everything in between.
And it kind of, I don't know, it's hard to, it kind of, you're already looking at something.
See what you say and what you think might be very different, and that exhibition would be quite cute.
So Graham, I put a few in the show notes that I thought you can maybe choose one or two here to try and explain them.
And I'm looking at one right now where one of them has sent a message to the other, and the first one says, "OMG, that panda video is so cute!" And she's sort of full of love and everything, thinking, "Oh, I love cute animal videos." And the guy is replying saying, "Haha, I'm glad you like it." But inside he's thinking, "How do I tell them I'm a furry?" And he's sitting next to his panda costume.
And one of them says, "We won't mess up." And he said, "No, no, we will not mess you up." "Oh yeah, we won't mess you up, like our parents messed us up." And the baby is thinking, "Yeah, I'm a whole new kind of fucked up going on." You have to see these, right?
So where can people see these, Carole?
Or you can even buy Tommy Siegel's book. I have seen them online. They happen to be in one of my feeds, and I thought they were very sweet. We all did, in fact. I shared them around.
So that is my pick of the week: Candy Heart Comics by Tommy Siegel. Check it out.
A lot of greeting cards try to be funny but aren't actually funny. Have you noticed that?
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Hosts:
Graham Cluley:
Carole Theriault:
Episode links:
- Google sues alleged scammer over fake business and review scheme – The Verge.
- Meta to Lower Age for Users of Virtual Reality Headset to 10 From 13 – New York Times.
- Introducing New Parent-Managed Meta Accounts for Families – Meta Blog.
- Keep Connected – ages 10–14 – Keep Connected.
- The Metaverse Police: A VR content moderator shares his insights – Mixed News.
- “Untold: The Girlfriend Who Didn’t Exist” – Netflix.
- Tommy Siegel – Some candy hearts comics I drew, a thread – Twitter.
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Theme tune: “Vinyl Memories” by Mikael Manvelyan.
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