According to the firm, legitimate-looking apps are stealing revenue by showing a rapid succession of invisible apps, and emulating human behaviour to make it look as though the phone owner interacted with them.
“These apps run constantly, even when not actively in use, serving thousands of invisible ads every day on a single device.”
A neat video from Forensiq explains that it spotted the non-human ad traffic and investigated what was going on:
According to a report issued by Forensiq, mobile advertisers are losing 13% of their ad spend to mobile device hijacking. And they claim that, on average, 700 invisible ads are loaded on a single hijacked device every hour, wasting up to 2GB of data each day.
Check out the full report by visiting the Forensiq website.
You have to fill in a form to download the Forensiq report. Unfortunately the form assumes that you have a US phone number, so you will have to be creative if you want to be sent a download link to their study.
Hopefully Forensiq will forgive me for fraudulently filling out their form – but it just wouldn’t accept my British phone number… ho hum.
Hat-tip: Business Insider via reader David L.