cameras iPads into its changing rooms.
Inditex, the Spanish fashion company that owns Zara, is installing iPads in the changing rooms of the popular fashion store, so customers can receive their last minute requests “as quickly as possible”.
The idea – the first such scheme in the world of high-street fashion – allows customers to scan their items onto the iPad as soon as they enter the changing room.
They can then request different sizes or ask for an item of clothing to be brought to them that they have chosen at the last minute.
Yes, that’s right – iPads.
iPads which have built-in cameras, of course.
I wonder if customers will be warned that cameras are in use in the changing rooms, or whether the potential privacy invasion will be glossed over because it’s “just an iPad” and what could possibly go wrong with one of those?
Hat-tip to Ashu Kher who emailed me about this.
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