Loaf and order: Belgian police launch bread-based cybersecurity campaign

Graham Cluley
Graham Cluley
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 @grahamcluley.com
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Loaf and order: Belgian police launch bread-based cybersecurity campaign

You’ve heard of ransomware, deepfake scams, and business email compromise. But what about bread bag cybercrime awareness?

In Belgium, police have taken to printing cybersecurity tips on bakery bags. Yes, really. Forget TikTok or Instagram ads, this is crime prevention via a crusty sourdough. Crumbs!

The initiative targets people who aren’t scrolling social media 24/7. The idea is simple: warn people about online fraud and digital scams using something they actually see every day. And the cost is low.

Bread bag

I think it’s a great idea. Lets face it, your nan isn’t going to read a blog post about malicious QR codes, but she might read the side of a baguette bag while tucking into her lunch.

It’s easy to forget that not everyone is immersed in the world of technology and cybercrime. Sometimes cybersecurity needs to go low-tech to reach high-risk users.

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What ideas do you have for improving general awareness about cybersecurity? Go on, use your loaf and be imaginative. Let me know in the comments.


Graham Cluley is an award-winning keynote speaker who has given presentations around the world about cybersecurity, hackers, and online privacy. A veteran of the computer security industry since the early 1990s, he wrote the first ever version of Dr Solomon's Anti-Virus Toolkit for Windows, makes regular media appearances, and hosts the popular "Smashing Security" podcast. Follow him on LinkedIn, Bluesky and Mastodon, or drop him an email.

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