Well, this is rather awkward.
BAE Systems caught spreading FUD about an alleged hacker attack against a hedge fund.
Only problem is, the attack never happened…
[youtube=http://youtu.be/BGILiFCxoHg&rel=0[/youtube]One hopes this was the simple case of an employee getting a little carried away with the TV cameras in front of him, rather than the repetition of a scenario that has been regularly rolled out in front of potential customers as if it were true.
Sign up to our newsletterMore details here. (I suspect CNBC reporter Eamon Jeavers is pissed off)
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Good ol’ Elmer Fudd! Oh, wait… THAT FUD, as in fear, uncertainty and doubt. You'd think corporations, organisations and more generally, anyone or any entity that wants to be taken seriously, would know by now. Let's see, how many decades has it been? I think with that then we can be sure they will NEVER learn until it leads to their own demise… but they're asking for it and they are responsible for their own issues from it…
It seems inconceivable that this could have been a genuine mistake. For very good reasons, companies that are the subject of such cyber attacks are rarely willing to publicise the event. In fact, many of our clients do not want to publicise that we even provide security services to them. Having a real-life example like this is a great marketing opportunity and clearly was too tempting for some people within BAE to pass over, except of course that it wasn’t real. Trust is a key commodity in life and none more so than in the security industry. By their actions BAE seem not to understand this or perhaps feel that they are too large to worry about losing trust.