How Sophos got 100,000 fans on Facebook

At about 10 o’clock last night, UK time, we honked a horn here at Naked Security in celebration.

Not because it was July 4th and US Independence Day (although, we’re very happy to raise a glass to our American readers for that) but because Sophos passed a milestone on its Facebook page.

100,000 fans. Huzzah!

Sure, it doesn’t really compete with the likes of Lady Gaga or Justin Bieber, but it’s a pretty impressive figure for a company like Sophos which sells purely to businesses.

For a long time, in the dark days of 2009 and early 2010, Sophos’s Facebook page only had a few hundred users – and most of them were our employees.

Frankly, I was beginning to think that Facebook wasn’t going to be that important to Sophos and that we should concentrate our efforts on engaging with folks via Twitter instead.

How wrong I was. Because we found a staggeringly…

Read more in my article on the Naked Security website.

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Graham Cluley is a veteran of the cybersecurity industry, having worked for a number of security companies since the early 1990s when he wrote the first ever version of Dr Solomon's Anti-Virus Toolkit for Windows. Now an independent analyst, he regularly makes media appearances and is an international public speaker on the topic of cybersecurity, hackers, and online privacy. Follow him on Twitter, Mastodon, Threads, Bluesky, or drop him an email.

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