Google is changing its Terms & Conditions, in order to allow advertisers to use your name and face as an endorsement in adverts.
Unlike a TV or print advert, however, you’re not going to be paid any money by the advertiser who is taking advantage of your name and photo.
Here’s how Google describes it:
We want to give you – and your friends and connections – the most useful information. Recommendations from people you know can really help. So your friends, family and others may see your Profile name and photo, and content like the reviews you share or the ads you +1’d. This only happens when you take an action (things like +1’ing, commenting or following) – and the only people who see it are the people you’ve chosen to share that content with.
Google, and its advertisers, know very well that an endorsement from someone you know is more likely to convince you to buy a product or service than a positive review from a stranger.
Of course, it’s perfectly possible that you don’t like Google letting companies use your face and name in adverts. If that’s the case then there’s fortunately an easy way to disable the functionality:
- Log into your Google Plus account
- Visit https://plus.google.com/settings/endorsements?hl=en to access the settings for Shared Endorsements
- Scroll down…
- Disable *that* option, and hit “Save”
- You’re done. Your name and face should no longer appear in adverts.
It’s perhaps unsusprising, but a real shame, that Google didn’t encourage users to *opt-in* to this feature rather than requiring them to *opt-out*.
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