Google is changing its Terms & Conditions, in order to allow advertisers to use your name and face as an endorsement in adverts.
Unlike a TV or print advert, however, you’re not going to be paid any money by the advertiser who is taking advantage of your name and photo.
Here’s how Google describes it:
We want to give you – and your friends and connections – the most useful information. Recommendations from people you know can really help. So your friends, family and others may see your Profile name and photo, and content like the reviews you share or the ads you +1’d. This only happens when you take an action (things like +1’ing, commenting or following) – and the only people who see it are the people you’ve chosen to share that content with.
Google, and its advertisers, know very well that an endorsement from someone you know is more likely to convince you to buy a product or service than a positive review from a stranger.
Of course, it’s perfectly possible that you don’t like Google letting companies use your face and name in adverts. If that’s the case then there’s fortunately an easy way to disable the functionality:
- Log into your Google Plus account
- Visit https://plus.google.com/settings/endorsements?hl=en to access the settings for Shared Endorsements
- Scroll down…
- Disable *that* option, and hit “Save”
- You’re done. Your name and face should no longer appear in adverts.
It’s perhaps unsusprising, but a real shame, that Google didn’t encourage users to *opt-in* to this feature rather than requiring them to *opt-out*.
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9 comments on “How to stop Google using your face and name in adverts”
It does appear to be opt-in for Google apps accounts, at least it was with mine, unless the administrator has opted in for you (in which case you can still opt-out individually).
This was not enabled by default for my Google
That's better than what Facebook did, opting everyone in regardless of anything, though it's be better if you had to choose, but as Graham said in another post, how many people would actually turn that on by their own will then?
I guess that's a good enough reason "Not" to sign up for a google plus account…
– when I checked it was preticked so it was good I just didn't click yes accept new terms
Grae is that it ? or is there something else hidden away in the new terms and conditions
I notice this "Auto-awesome
Create awesome new images from photos in your library" what will it put you in a photo with a dead relative or something ?
Stew, Auto awesome is actually pretty cool.
If you take multiple photo's in short succession of the same area, Google combines them into an animated GIF. That's all there is too it, but when you see it it looks neat.
Presumably this only applies if you are signed up for a Google + account? Something I have always avoided doing although I do use Gmail and other Google applications.
I was opted in by default and so was my better half. Opted
out for both of us. Thanks for the heads up Mate! :)
This isn't all bad. If someone I know has eaten at a restaurant, and he publicly (or privately with me in the Circle) gave a rating or +1-ed it, I would find that an interesting tidbit. Maybe I know that that person has awful taste, or likes heavy metal music a lot. Or if I do generally like the same thing, I could call him up and ask details.