Barack Obama’s social media guru visits Sophos

Graham Cluley

Ben Self came to the high-tech SophosLabs offices in North Sydney, Australia, a few days ago while he was visiting the country as a guest of the Internet Industry Association.

Ben is a founding partner of Blue State Digital, and has been described as the man behind President Barack Obama’s online campaign – arguably the most successful digital engagement strategy in history.

Imagine convincing three million US voters to donate over US$500 million online, and developing a communication strategy that mobilised, two million social networking participants.

We couldn’t miss the opportunity to grab a camera and ask Ben some questions on a range of topics, such as the changing nature of the IT role in companies, how they ensured that the Obama campaign’s online presence was properly secured from hackers, and just how the internet is altering online marketing…

Read more in my article on the Naked Security website.

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Graham Cluley is a veteran of the anti-virus industry having worked for a number of security companies since the early 1990s when he wrote the first ever version of Dr Solomon's Anti-Virus Toolkit for Windows. Now an independent security analyst, he regularly makes media appearances and is an international public speaker on the topic of computer security, hackers, and online privacy. Follow him on Twitter at @gcluley, or drop him an email.