Apple Wallet just went full Bono (but with Brad Pitt this time) • Graham Cluley

Remember when users revolted after Apple pushed an unwanted U2 album onto 500 million devices back in 2014?

Well, it seems Apple HQ *has* forgotten… because it’s just done something similar.

This time it’s a notification from Apple Wallet promoting the new Formula 1 movie with Brad Pitt. Apple poured a whole load of $$$ into the movie, and maybe that’s why they decided to send out a push notification earlier today to millions of iPhones.

Sign up to our free newsletter.
Security news, advice, and tips.

Umm.. isn’t this kinda like spam? I guess at least it’s not eating into your storage as much as Bono did.

Apple
iOS

Graham Cluley

Graham Cluley is an award-winning keynote speaker who has given presentations around the world about cybersecurity, hackers, and online privacy. A veteran of the computer security industry since the early 1990s, he wrote the first ever version of Dr Solomon's Anti-Virus Toolkit for Windows, makes regular media appearances, and hosts the popular "Smashing Security" podcast. Follow him on LinkedIn, Bluesky and Mastodon, or drop him an email.

One comment on “Apple Wallet just went full Bono (but with Brad Pitt this time)”

Spryte

July 3, 2025 at 3:56 pm

Good thing I have never enabled the Fruit's wallet feature (?).
Yes, my opinion is that it is Spam, not that anybody would listen.
Also no interest in the movie.

Reply

What do you think? Leave a comment Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You may also like...

One comment on “Apple Wallet just went full Bono (but with Brad Pitt this time)”

What do you think? Leave a comment Cancel reply